Customsing Your Promotional Products

Giving away promotional products can turn out to be an expensive advertising scheme. Further complicating things is the fact that it may not actually help you out in the end. Therefore, developing a quality product that accomplishes whatever goals you may have is critical. The customisation process helps in regard to that. Here are some ideas related to that.

1. Information
One of the goals of marketing is brand recognition: the more people that know your product or company, the better. Company logos and graphics are default additions to any promotional product. Including other pertinent information, such as contact information, are greatly beneficial. websites, phone numbers or addresses are good options to include. Company slogans are also helpful, as a simple phrase can offer insight into what the company is about. It is important to develop a catchy and recognisable line that tells readers all about the company. This allows the encapsulation of the company's ideals.

2. Appearance
Creating an aesthetically-pleasing product should also be a priority. You should generally use colour schemes that match the company logo. Black or tan are always good choices for products such as organizers and wallets. Using different colours can be used to establish the sense of identity of a particular company. Light pastel colours can be used to exude a sense of calm. Bright, vibrant colors can be used to exude excitement. Always make sure that any text can be seen or read easily as it defeats the purpose of including them if they cannot be interpreted easily.

3. Functionality
Creating a useful and relevant product is key when developing promotional products; otherwise, it just ends up in the waste bin. Office supplies such as pens, calendars and notebooks are always useful. If the product is very useful, more people end up using them, which increases the visibility of your products. Don't limit yourself to traditional items. Creating products specifically suited to your line of work is also beneficial. For example, roofing distributors can offer measuring tapes and calculators.

Adding additional specifications can be very pricey. Make sure that each detail or part of the product has a purpose. Graphics that cannot be easily associated with the company should be avoided. Also make sure to provide a detailed and accurate image for the graphics to be added. Check with the producer that colours and sizes are matched exactly as it was given. If possible, ask for a sample to verify if everything looks fine.

Lottie Carrot works in the promotional products industry for Argon Promotions, the leading company in terms of innovative business gift ideas. Lottie works closely with businesses to help market their products and services by providing information and help in the selection of suitable promotional products for their advertising campaigns.

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